Title Tag-
Title Tag is one of the major parts of On-site SEO. It is the tag the search engines use to popular their rankings. In order to achieve high rankings of your websites, you need to be specific your titles. While putting a title to your website, make sure that it becomes impressive and reflects your keyword. Also, select an appropriate and content smart keyword that appears as the clickable text for the user to pick from the search results. The title tag is displayed in both the top of a browser.
Example of tile tag:
<title>Learn SEO Techniques Online</title>
Here, "Learn SEO Techniques Online" will appear as the hyperlink placed to your page by Google in the search results.
Title Tag Guidelines:
The following guidelines should be followed while building title tags:
- A range of 60 to 80 characters with spaces is a good standard for title. Google only recognizes 70 characters with spaces included.
- Place the most important keywords for that page in the title tag and keep them as close to the beginning of the tag as possible.
- Keep non keyword terms to a minimum.
- Each page should have a unique title focusing on the keywords for that page.
About Meta Description-
The Meta description is also an essential component of on-site website optimization. Meta description contains the information which a search engine receives about a page it is considered to return as a search result. It is the HTML attribute that provides a concise explanation of the content of a web page, explains about the page displayed on the search result and appears as the snippet of text which you usually see below the title in the search result. It is very important to put an appropriate and a good Meta description to tell the search engine about the page as well as engage maximum visitors to get into the page.
Meta Description Guidelines:
- Descriptions should be written with a marketing style of writing
- Descriptions should be between 25 and 40 words
- Descriptions should include all targeted keywords for that page and should be unique for each page.
- Meta Descriptions are placed in the code in the head section, but you can also place the same description in your footer area so that it's visible on the page as well.
Example of Meta description:
Usage : <meta name="DESCRIPTION" content="This page is about learn seo online. It describes their best learn seo online."></meta>
Why Meta description is important?
Meta description tags are highly important in achieving user click- through from Search Engine Result Pages (SERPs). These short paragraphs are employed to advertise content to searchers and let them know about the content of the given webpage with respect to their query what they put in the search engine. The Meta descriptions must use the keywords in an efficient and intelligent manner in order to compel the searcher to click on the site. The descriptions should be directly relevant to the content of the page and should contain content between 150-160 characters.
To increase the traffic of your business, you should add the keyword in Meta descriptions but never overload the Meta descriptions with keywords. Doing so, the tags get penalized which affects the ranking.
What is Duplicate Content?
There are three biggest issues involved with duplicate content which are as follows:
Search engines don't know which version to include/exclude from their indices.
Search engines don't know whether to direct the link metrics to one page, or keep it separated between multiple versions.
Search engines don't know which version to rank for query results.
Some duplicate content might cause pages to be filtered once computer program serves them as search result to the user, thus there remains no guarantee of that page is being displayed at the result list and that version will not. Duplicate content can also cause some pages or sites to not be indexed by the computer programs that more leads in instructing the travel program to prevent compartmentalization of pages as search engine finds multiple copies of same page beneath completely different URLs. Repetitive or duplicate content can also degrade the performance of search engines as they involve their resources in compartmentalization same copies of comparable pages. If search engines don't need to point out similar content at the search result list, they need to filter the content intense huge quantity of your time.
What Is Robots.txt?
Where to put robots.txt file?
Without any doubt, the prime location of Robots.txt is unquestionably terribly crucial. you need to make sure that it stay within the main directory as a result of if it's not there, then user agents (search engines) won't be ready to notice it. sometimes search engines don't search the total website for a file named robots.txt. In fact, in nearly each state of affairs they give the impression of being 1st within the main directory (i.e. http://mydomain.com/robots.txt). In case, it's not there or fails to spot it, then they simply assume that web site doesn't have a robots.txt file and so they index everything they notice on the method. Consequently, it's vital that you simply place robots.txt within the right place.
The file will be ignored unless it is at the root of your host:
Used: http://example.com/robots.txt
Ignored: http://example.com/site/robots.txt
What is "XML sitemap"?
It is AN XML file that lists all the uniform resource locators for a web site at the side of additional information regarding every URL (when it absolutely was last updated, however oft it usually changes, and the way vital it's compared to alternative URLs within the site) so search engines will a lot of well crawl the positioning. Perhaps, it's these sitemaps tat create it ton easier for webmasters to tell search engines regarding pages on their sites that area unit accessible for locomotion. With Sitemap on your internet server, you facilitate programme crawlers to understand and notice pages that area unit accessible and that have recently modified.
Generate sitemap's>>
What is HTML Sitemap?
HTML Sitemap is more like an actual page of your website that primarily outlines the entire structure of your site along with that it also links to all the important pages on your site.
It is very vital for you to not get confused about usage of an HTML sitemap with an XML one. In general, an XML sitemap just outlines the structure of your site, but the key advantage is that XML format is understood only by search engine bots. When you visit an XML sitemap you will able to see a bunch of code.
On other hand, the HTML sitemap is very much useful in almost all situations. In fact, it is very much valuable for human visitors. For visitors it allows them to come across any page within a website without wasting any time. Second, HTML sitemaps also symbolize a very competent method to deal out your link among the pages of your site.
HTML sitemap is very often mentioned as being helpful for SEO. They certainly are, but only when you use them wisely. Ideally, it is important that you have all the pages linking to the HTML sitemap and the HTML sitemap linking back to all the pages.
How HTML Sitemap help in SEO?
For SEO to be effective it's essential that the program spiders and internet crawlers befittingly index a web site. Now, one in all the simplest ways that of encouraging full classification of your web site by the spiders is to integrate a markup language sitemap. while associate markup language sitemap may be scan and therefore the links followed by spiders, it additionally has the advantage of being clear by humans additionally. A traveller also can take relevancy associate markup language website map to navigate once he or she face issue find a particular page effortlessly. It permits a clickable pathway from the house page to every and each alternative page on the web site. It gets Google to index the pages on the site; is a lot of powerful than Javascript navigation and additionally permits link juice to flow, etc.
What is Alt Tag?
Example-
No alt tag: <img src=”learnseoonline.jpg” alt=””/>
Alt tag, but not super descriptive: <img src=”learnseoonline.jpg” alt=” learn seo online”/>
Strong alt tag: <img src=”learnseoonline.jpg” alt=”know about seo here”>
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